World Health Organization’s intelligent use of digital media to drive blood donations

The recent #ALSIceBucketChallenge went viral on the internet. Gradually, more and more people are using the web and social media to promote social good through both awareness and action.

On World Blood Donor Day, WHO (World Health Organization) and Ad Agency Y&R (Young and Rubicam) turned to the web to drive awareness and blood donations in Namibia, where only 0.6% of the population are active donor participants.

Check out this intelligent campaign that utilized the web to encourage the “most valuable kind of sharing of all” while keeping in mind user habits across the web. WHO took over the share button on major news websites and everytime someone clicked on the share button a Donor message from WHO would pop up.

An article by Digital Synopsis states that “Within the first 12 hours, WHO’s Facebook page likes increased by 250%. More importantly, the new share button led to a change in people’s attitude which resulted in a significant rise in blood donations.”

So remember to keep sharing, in the best way possible.

 

 

Sources: http://digitalsynopsis.com/advertising/world-health-organization-blood-donor-day-share-button/

 

 

 

 

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From the beginning, my work revolved around a variety of portraits, exploring the relationship between humans and animals by combining the two together, as well as focusing on each of them separately. Slowly my concentration evolved into combining humans and animals together to create an entirely new image, based on pop culture – in terms of music, food, movies, popular beliefs etc. This is where my artwork started to develop and lean towards more of a pop art style. I was greatly inspired by the works of Andy Warhol. My colors became a lot bolder and brighter, and I was beginning to add text to some of my pieces. Most of my work is also about expression. Recently I have done a few self-portraits bringing out emotions, and feelings through the use of color and distortion. I have also been learning make up, transferring my skills as an artist onto a live canvas. A few of my more recent pieces have combined make up and art together. I have started to recreate some of the makeup of some of the major pop icons such as Marilyn Monroe, and Audrey Hepburn, further making it my own through the use of photography and digital media. Using makeup, I can also project pop imagery to further enhance expressions I may want to portray in my pieces. Usually, I tend to work in a large scale – often larger than myself! Up until now I have used acrylic paints, oil pastels, dry pastels, graphite pencils, charcoal, and digital media for my artwork.

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Bebe

Bebe, now in her 90s, is the oldest embroiderer in her village in Patiala, India. She embroiders Phulkari work on suits and stoles. Despite her age and frail frame, there was an endearing youthfullness behind her smile and eyes. For a jaded individual like myself, I was drawn to her aura and that sense of happiness and serenity that she emanated. A timeless child-like charm. 

 

Photographs and artist statement by Leila Chengalath

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