Dove does it again: The Psychology of Advertising and Self-Esteem

“The way a girl feels about her beauty starts with how you feel about yours”

Dove, one of the world’s leading beauty brands (manufactured by Unilever) is known for its focus on highlighting the importance of women’s self-esteem in their advertising.

From Dove’s Real Beauty Sketches ad to their most recent Dove:Legacy ad – Dove has been able to successfully integrate several important social psychological concepts into their everyday advertising.

The Dove: Legacy ad throws light on the impact of self-esteem, not only on yourself but also on those close to you (especially those who see you as a role model or mentor). Dove uses the  special bond of a mother and daughter to beautifully highlight this concept.

Be sure to watch it!

HoneyMaid’s “This is Wholesome” campaign celebrates the changing face of American families

Do you remember the Cheerios commercial that featured a bi-racial family?  Take a look at HoneyMaid‘s recent campaign that highlights and represents blended families, same-sex families and step families in America. HoneyMaid‘s “This is Wholesome” campaign celebrates the changing face of the American family (at present and in the future).

Advertisements are meant to resonate with society and people and HoneyMaid sure is doing a great job of it. Sticking to its main characteristic of an all-american brand, HoneyMaid‘s commercials and campaigns mirror the all-american family and successfully attempt to alleviate any taboos or prejudices against divorce, remarriage, interracial and same sex marriage.

In an interview with AdWeek, Senior Marketing Director of Mondelez International, Gary Osifchin explains, “We are tapping into a cultural insight that is very much about the change in the family dynamic and composition in America today.”

 

Sources: http://www.adweek.com/news/advertising-branding/honey-maid-didnt-test-its-wholesome-campaign-it-launched-160256

World Health Organization’s intelligent use of digital media to drive blood donations

The recent #ALSIceBucketChallenge went viral on the internet. Gradually, more and more people are using the web and social media to promote social good through both awareness and action.

On World Blood Donor Day, WHO (World Health Organization) and Ad Agency Y&R (Young and Rubicam) turned to the web to drive awareness and blood donations in Namibia, where only 0.6% of the population are active donor participants.

Check out this intelligent campaign that utilized the web to encourage the “most valuable kind of sharing of all” while keeping in mind user habits across the web. WHO took over the share button on major news websites and everytime someone clicked on the share button a Donor message from WHO would pop up.

An article by Digital Synopsis states that “Within the first 12 hours, WHO’s Facebook page likes increased by 250%. More importantly, the new share button led to a change in people’s attitude which resulted in a significant rise in blood donations.”

So remember to keep sharing, in the best way possible.

 

 

Sources: http://digitalsynopsis.com/advertising/world-health-organization-blood-donor-day-share-button/

 

 

 

 

Monsoon by Hans Dhariwal

This gallery contains 14 photos.

MM37 – Monochrome Madness 37

This gallery contains 59 photos.

Photographing India’s Wildlife – Siddhant Arora

This gallery contains 9 photos.

Photographing India and its many contradictory forces

This gallery contains 7 photos.

Artwork by Aisha Chaudhary

From the beginning, my work revolved around a variety of portraits, exploring the relationship between humans and animals by combining the two together, as well as focusing on each of them separately. Slowly my concentration evolved into combining humans and animals together to create an entirely new image, based on pop culture – in terms of music, food, movies, popular beliefs etc. This is where my artwork started to develop and lean towards more of a pop art style. I was greatly inspired by the works of Andy Warhol. My colors became a lot bolder and brighter, and I was beginning to add text to some of my pieces. Most of my work is also about expression. Recently I have done a few self-portraits bringing out emotions, and feelings through the use of color and distortion. I have also been learning make up, transferring my skills as an artist onto a live canvas. A few of my more recent pieces have combined make up and art together. I have started to recreate some of the makeup of some of the major pop icons such as Marilyn Monroe, and Audrey Hepburn, further making it my own through the use of photography and digital media. Using makeup, I can also project pop imagery to further enhance expressions I may want to portray in my pieces. Usually, I tend to work in a large scale – often larger than myself! Up until now I have used acrylic paints, oil pastels, dry pastels, graphite pencils, charcoal, and digital media for my artwork.

– Artwork and Artist Statement by Aisha Chaudhary

Bebe

Bebe, now in her 90s, is the oldest embroiderer in her village in Patiala, India. She embroiders Phulkari work on suits and stoles. Despite her age and frail frame, there was an endearing youthfullness behind her smile and eyes. For a jaded individual like myself, I was drawn to her aura and that sense of happiness and serenity that she emanated. A timeless child-like charm. 

 

Photographs and artist statement by Leila Chengalath

Music Feed 11.0

1. St. South – Get Good (Produced  by Koenski)

2. Daughter – Get Lucky (Daft Punk Cover)/Pretty Pink Edit

3. The Weeknd – Earned It (Fifty Shades of Grey)

4. MisterWives – Our Own House

5. Kodaline – High Hopes (Filous Remix)

Music Feed 10.0

1. Gabriel Rios – Gold (Thomas Jack Radio Edit)

2. Moby – Almost Home (Sebastien Edit)

3. Betty Who – All Of You

4. The Neighborhood – #icanteven ft. French Montana

5. Mario – Let Me Love You (Sllash Remix)